WEBINAR ON DEMAND
Duration: 36 minutes

Retailers in all segments are signing up to create retail media networks (RMN). It’s understandable why. Amazon earned more than $46 billion in advertising through sponsored ads placed on its site, and Walmart’s RMN contributed to revenue equaling 12% of the company’s profits.

But even as retailers adopt this booming revenue opportunity, they are often missing out on billions by outsourcing their retail media capabilities to off-the-shelf solutions. While these solutions may seem to provide a quick fix to help a retailer get up and running, they can ultimately present long-term challenges that limit growth, control, and profitability. In this webinar, experts will discuss:

• The rapidly changing landscape of retail media networks and how retailers can create a foundation for the future
• Advantages and challenges of building a retail media network
• How to maximize first-party data and develop advanced segmentation
• Strategies to increase revenue and compete with industry giants

SPEAKERS

James Avery
Founder & CEO
Kevel
 

Martin Jensen
Founder, Nexta
VP of Partnerships, Kevel